PRIMARY WEAPONS SYSTEMS
PRIMARY WEAPONS SYSTEMS
This is a brand that required an update. I worked with the brand management team to create a modern and unique design that kept aspects of the original logo and brought it into an elevated system. The circle with three lines represents the mark on a map that symbolizes the location of a cannon or artillery. The “W” aligns with the two outer lines within the circle and dictates the size and placement of all three letters “PWS.” The “P” and the “S” are mirror shapes that creates a asymmetrical but balanced alignment.
